Images by S6 PhotographyWe are The White Room bridal boutique. We are different, we are memorable and we are unique. We don't just 'do' bridal, we create concepts, we style, we advise and we support brides to be who they want to be, without the pressure, fuss or fakery. We are beautiful, relaxed boutique influenced by Sheffield and stock designers including Claire Pettibone, Cymbeline, Jenny Packham, Sassi Holford and Stephanie Allin who are predominantly found in the South of the UK. We do what we do in our cool and calm space, where we get to know our clients and support their wedding from start to finish with enthusiasm, interest and passion. We have an excellent reputation for service, unique gowns and modern styling, loving what we do daily!
We are in a beautiful grade II listed building right in the heart of Sheffield, a stone’s throw from the theatres and across the road from the stunning St Marie’s Cathedral. With being in Sheffield too, we are so central for so many brides, and have had girls from all over the UK including York, Leeds, Scarborough, Manchester, Newcastle and Carlisle! Our address is 20 Norfolk Row, Sheffield, S1 2PA
What’s special about the White Room? What can a bride expect from her time with you?
We always have and always will offer 1:1 appointments to all our brides (regardless of the day) and dedicate 1 hour and 15 minutes to them for a thorough initial styling consultation and styling session. We are developing more than just a wedding dress shop so, as a result of this, we have broken down our consultations in to 3 brackets. We offer browsing sessions for the brides who want to make a start on their search but aren’t ready to commit to a gown just yet, so those who maybe have 2 years to go but want to make a start and styling sessions to those who are looking to make a decision on their gown and need to get to grips with fabric, shape and style. Once a bride has chosen her look, we offer commitment sessions where we do all the formal paperwork and celebrate with a glass of something fizzy! All of our brides can expect current, young and honest service, delivered by myself in a fun and approachable way. You can also expect to walk in to a boutique that offers you space, choice and relaxation. We have a wonderful selection of gowns but not too many to confuse and we deliver on offering a calming approach to finding your gown, allowing you time and space to make choices.
What inspires you when it comes to your work? Which designers/artists to your admire and why?
I am inspired daily by everything around me, fashion, music, women in business, the bride I just dressed, travel, friends, styling, architecture, history, design... Throughout my life I have always liked to think and act creatively and have regularly changed my personal style almost daily to reflect how I feel and I think that is now transported in to my working life. I have always been influenced very much by music and in the last 3-5 years, more so by art and design which is a new one for me as I always thought of myself as more the academic than the artist. It appears now that this judgement of me wasn’t accurate! </P
How would you describe a White Room bride?
She is confident and aware of what she wants from her bridal gown and the service that comes with it. She is a little quirky, not afraid to embrace her individuality and express that in the wedding gown she chooses. The lines I carry I believe attract a fashion forward bride, and one who wants to shout about her femininity, sophistication and individuality on her wedding day. She is also aware that coming to The White Room, she don’t need to get dressed up to walk over the door step, nor need to have dreamed of her dress since she was 5 years old, love weddings or pink or pretend to like huge skirts and taffeta! The girls we are attracting are the real women of the world. Intelligent, funny, those happy to sleep in a tent at Glastonbury but would kill for Carrie Bradshaw’s wardrobe. Women who want to show who they are on their wedding day rather than conform to tradition, whatever their view of tradition is.
Can you provide a price guide? </P.
I wanted to create a realistic price point for our gowns and focused much of my research before opening on what brides wanted and how they felt about spending money on a gown. I kind of came up with the analysis that a gown purchase is an emotional purchase, something very hard to put a price tag on if the budget isn’t a significant factor. However, recognising the economic climate and that many brides pay for their weddings with their fiancé and little external help I wanted to cast the net wide enough to get a variety of women in but focus of those who knew that they needed to invest in quality and design to be a White Room bride. The White Room represents the best names in bridal couture, offering exceptional fabrics, style and design and this is reflected in the collections we buy and hold for our brides. Our gowns start at £1,500 and go up to £3,000 with the majority of our collection represented within the £1,750 to £2,600 bracket. We also stock Rachel Simpson shoes which start at £145 and accessories by Debbie Carlisle, Jenny Packham, Polly Edwards, House of Istria and NJHeadwear which start at £45 and go up to £380. Our veil collection is by British designer HM Veils and these start at £65.